This PRIVACY NOTICE FOR CALIFORNIA RESIDENTS supplements the information contained
in the Privacy Statement of Knowledgeboats a subsidiary of Marketboats (collectively, “we,” “us,” or
“our”) and applies solely to visitors, users, and others who reside in the State of California
(“consumers” or “you”). We adopt this notice to comply with the California Consumer Privacy Act of
2018 (“CCPA”) and other California privacy laws. Any terms defined in the CCPA have the same meaning
when used in this notice.
Information We Collect
We collect information that identifies, relates to, describes, and references are capable
of being associated with, or could reasonably be linked, directly or indirectly, with a particular
consumer or device (“personal information”). We have collected the following categories of personal
information from consumers within the last twelve (12) months:
Category
Examples
Collected
A. Identifiers.
A real name, alias, postal address, unique personal identifier, online identifier,
Internet Protocol address, email address, phone number or other similar identifiers.
YES
B. Personal information categories listed in the California Customer Records statute
(Cal. Civ. Code ‘ 1798.80(e)).
A name, phone number, email address. Some personal information included in this
category may overlap with other categories.
YES
C. Protected classification characteristics under California or federal law.
Age (40 years or older), race, color, ancestry, national origin, citizenship,
religion or creed, marital status, medical condition, physical or mental disability,
sex (including gender, gender identity, gender expression, pregnancy or childbirth,
and related medical conditions), sexual orientation, veteran or military status,
genetic information (including familial genetic information).
NO
D. Commercial information.
Records of personal property, products or services purchased, obtained, or
considered, or other purchasing or consuming histories or tendencies.
NO
E. Biometric information.
Genetic, physiological, behavioral, and biological characteristics, or activity
patterns used to extract a template or other identifier or identifying information,
such as fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke,
gait, or other physical patterns, and sleep, health, or exercise data.
NO
F. Internet or other similar network activity.
Browsing history, search history, information on a consumer’s interaction with our
website, application, or advertisement.
YES
G. Geolocation data.
Physical location or movements.
NO
H. Sensory data.
Audio, electronic, visual, thermal, olfactory, or similar information.
NO
I. Professional or employment-related information.
Current or past job history or performance evaluations.
NO
J. Non-public education information (per the Family Educational Rights and Privacy
Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).
Education records directly related to a student maintained by an educational
institution or party acting on its behalf, such as grades, transcripts, class lists,
student schedules, student identification codes, student financial information, or
student disciplinary records.
NO
K. Inferences drawn from other personal information.
Profile reflecting a person’s preferences, characteristics, psychological trends,
predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
YES
Personal information does not include:
- Publicly available information from government records.
- De-identified or aggregated consumer information.
- Information excluded from the CCPA’s scope, like:
health or medical information covered by the
Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California
Confidentiality of Medical Information Act (CMIA) or clinical trial data;
personal information covered by certain
sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the
Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and
the Driver’s Privacy Protection Act of 1994.
We obtain the categories of personal information listed above from the following
categories of sources:
Directly from our website visitors when they fill out a
form to download content or when they engage with content on our website or through phone
interactions with our agents.
From third-parties that partner with us and give us
business contact and company data.
Use of Personal Information
We may use or disclose the personal information we collect for one or more of the
following business purposes:
To fulfill or meet the reason for which the information
is provided. Because we derive revenue mainly from advertising, collecting information is vital
to keep our services affordable to users. Your Profile Information is shared with the
Third-Party Content Creator when you register to access their content, the use of that
information is governed by their privacy policy and may be used by the Content Provider for
follow up by telephone, email, direct mail or other common methods. You should contact these
Content Providers directly if you have any questions about their use of this information. If you
do not want this information disclosed to a Content Provider, do not request Third Party
Content.
To provide you with information, products or services
that you request from us.
To provide you with email alerts and other notices
concerning our products or services, or events or news, that may be of interest to you.
To improve our website and present its contents to you.
For testing, research, analysis and product development.
As necessary or appropriate to protect the rights,
property or safety of us, our clients or others.
To respond to law enforcement requests and as required
by applicable law, court order, or governmental regulations.
As described to you when collecting your personal
information or as otherwise set forth in the CCPA.
To evaluate or conduct a merger, divestiture,
restructuring, reorganization, dissolution, or other sale or transfer of some or all of our
assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding,
in which personal information held by us is among the assets transferred.
We will not collect additional categories of personal information or use the personal
information we collect for materially different, unrelated, or incompatible purposes without
providing you notice.
Sharing Personal Information
We may disclose your personal information to a third party for a business purpose. When
we disclose personal information for a business purpose, we enter a contract that describes the
purpose and requires the recipient to both keep that personal information confidential and not use
it for any purpose except performing the contract.
In the preceding twelve (12) months, we have disclosed the following categories of
personal information for a business purpose:
Category A: Identifiers.
Category B: California Customer Records personal information categories.
Category F: Internet or other similar network activity.
Category K: Inferences drawn from other personal information.
We disclose your personal information for a business purpose to the following categories
of third parties:
Our Third-Party Content Providers to whom you or your
agents authorize us to disclose your personal information in connection with products or
services we provide to you.
Your Rights and Choices
The CCPA provides consumers (California residents) with specific rights regarding their
personal information. This section describes your CCPA rights and explains how to exercise those
rights.
Access to Specific Information and Data Portability Rights
You have the right to request that we disclose certain information to you about our
collection and use of your personal information over the past 12 months. Once we receive and confirm
your verifiable consumer request, we will disclose to you:
The categories of personal information we collected
about you.
The categories of sources for the personal information
we collected about you.
Our business or commercial purpose for collecting or
selling that personal information.
The categories of third parties with whom we share that
personal information.
The specific pieces of personal information we collected
about you (also called a data portability request).
If we sold or disclosed your personal information for a
business purpose, two separate lists disclosing:
sales, identifying the personal information
categories that each category of recipient purchased; and
disclosures for a business purpose,
identifying the personal information categories that each category of recipient
obtained.
Deletion Request Rights
You have the right to request that we delete any of your personal information that we
collected from you and retained, subject to certain exceptions. Once we receive and confirm your
verifiable consumer request, we will delete (and direct our service providers to delete) your
personal information from our records, unless an exception applies.
We may deny your deletion request if retaining the information is necessary for us or
our service providers to:
Complete the transaction for which we collected the personal information, provide
a good or service that you requested, take actions reasonably anticipated within the context of
our ongoing business relationship with you, or otherwise perform our contract with you.
Detect security incidents, protect against malicious, deceptive, fraudulent, or
illegal activity, or prosecute those responsible for such activities.
Debug products to identify and repair errors that impair existing intended
functionality.
Exercise free speech, ensure the right of another consumer to exercise their free
speech rights or exercise another right provided for by law.
Comply with the California Electronic Communications Privacy Act (Cal. Penal Code
‘ 1546 seq.).
Engage in public or peer-reviewed scientific, historical, or statistical research
in the public interest that adheres to all other applicable ethics and privacy laws, when the
information’s deletion may likely render impossible or seriously impair the research’s
achievement if you previously provided informed consent.
Enable solely internal uses that are reasonably aligned with consumer expectations
based on your relationship with us.
Comply with a legal obligation.
Make other internal and lawful uses of that information that are compatible with
the context in which you provided it.
Exercising Access, Data Portability, and Deletion Rights
To exercise the access, data portability, and deletion rights described above, please
submit a verifiable consumer request to us by either:
Visiting https://Knowledgeboats.com/
Only you or a person registered with the California Secretary of State that you authorize to act
on your behalf, may make a verifiable consumer request related to your personal information. You
may also make a verifiable consumer request on behalf of your minor child.
You may only make a verifiable consumer request for access or data portability twice within a
12-month period. The verifiable consumer request must:
Provide sufficient information that allows us to
reasonably verify you are the person about whom we collect personal information or an authorized
representative.
Describe your request with sufficient detail that allows
us to properly understand, evaluate, and respond to it.
We cannot respond to your request or provide you with personal information if we cannot verify
your identity or authority to make the request and confirm the personal information relates to
you. Making a verifiable consumer request does not require you to create an account with us. We
will only use personal information provided in a verifiable consumer request to verify the
requestor’s identity or authority to make the request.
Response Timing and Format
We endeavor to respond to a verifiable consumer request within 45 days of its receipt. If
we require more time (up to 90 days), we will inform you of the reason and extension period in
writing. If you have an account with us, we will deliver our written response to that account. If
you do not have an account with us, we will deliver our written response by mail or electronically,
at your option. Any disclosures we provide will only cover the 12-month period preceding the
verifiable consumer request’s receipt. The response we provide will also explain the reasons we
cannot comply with a request, if applicable. For data portability requests, we will select a format
to provide your personal information that is readily useable and should allow you to transmit the
information from one entity to another entity without hindrance.
We do not charge a fee to process or respond to your verifiable consumer request unless
it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a
fee, we will tell you why we made that decision and provide you with a cost estimate before
completing your request.
Non-Discrimination
We will not discriminate against you for exercising any of your CCPA rights. Unless
permitted by the CCPA, we will not:
Deny your goods or services.
Charge you different prices or rates for goods or
services, including through granting discounts or other benefits, or imposing penalties.
Provide you with a different level or quality of goods
or services.
Suggest that you may receive a different price or rate
for goods or services or a different level or quality of goods or services.
Changes to Our Privacy Notice
We reserve the right to amend this privacy notice at our discretion and at any time. When
we make changes to this privacy notice, we will notify you by email or through a notice on our
website homepage.
Contact Information
If you have any questions or comments about this notice, our Privacy Statement, the ways
in which we collect and use your personal information, your choices and rights regarding such use,
or wish to exercise your rights under California law, please do not hesitate to contact us at:
Website: https://knowledgeboats.com/ (a subsidiary of Marketboats.com)